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Image : Men you don’t want to be, watches included – The Vanity Project

Men you don’t want to be, watches included – The Vanity Project

This guy can’t pass a reflective surface–including cutlery–without checking himself out.

This guy can’t pass a reflective surface–including cutlery–without checking himself out. A camera in the room? He clenches his jaw so much you wonder if he’s had a stroke. On a trip to the gym, you realise with horror that he’s been shaved, waxed, and plucked to the point of utter hairlessness from the eyebrows down.

Like everything else, his watch is style over substance. 24 Karat on the surface, sure, but a lousy Quartz battery inside.

Latest posts

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…

#AskHenri: watch versus wife

Henri consoles a man facing a stark decision. But with Henri’s tender (and very politically correct) advice, perhaps there’ll be a happy ending after all...

Chapter 2: Russian Roulette

There was no question about it. Watches were Papa’s vocation, and his talent was unmistakable. But I’ll tell you a little secret he didn’t like to reveal...

Introducing the all-star, all-terrain Pioneer Tourbillon

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…