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Men you don’t want to be, watches included – The Traditionalist

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother.

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother. Needless to say, he wears his dad’s watch. Complete with the sour tang of old leather. The garish family crest. Not only does it look bad, it feels bad too. Like wearing a family tree’s worth of expectations at the tender age of 20. No surprise if 30 years later, he suddenly leaves his 8 kids to fulfill a childhood dream– whether it be competitive ballroom dancing, or just marrying someone other than his mum’s doppelganger.

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Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

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#AskHenri: watch versus wife

Henri consoles a man facing a stark decision. But with Henri’s tender (and very politically correct) advice, perhaps there’ll be a happy ending after all...

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There was no question about it. Watches were Papa’s vocation, and his talent was unmistakable. But I’ll tell you a little secret he didn’t like to reveal...

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Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…