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Men you don’t want to be, watches included – The Traditionalist

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother.

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother. Needless to say, he wears his dad’s watch. Complete with the sour tang of old leather. The garish family crest. Not only does it look bad, it feels bad too. Like wearing a family tree’s worth of expectations at the tender age of 20. No surprise if 30 years later, he suddenly leaves his 8 kids to fulfill a childhood dream– whether it be competitive ballroom dancing, or just marrying someone other than his mum’s doppelganger.

Latest posts

Miami Vice : Wonderous Watches in The Magic City

Not since Miami Vice have a duo this stylish–and tough–hit the streets of The Magic City. At the Miami haute horlogerie showcase ‘Watches and Wonders’, we’ll be introducing a double-act to remember: The Pioneer Tourbillon and the Pioneer Centre Seconds.

Conceptual art, Moser style…

Fear not. No need to stare at a blank wall or stand under a dripping blob somehow worth $5m. Instead, let us introduce our exclusive concept watches for 2019: irrepressibly contemporary, effortlessly minimalist and decidedly MoMA-worthy… [Head-to-toe black and asymmetrical hair optional, of course]

“Once upon a time, time grew on trees…”

On the occasion of the SIHH 2019, the international fair of fine watchmaking in Geneva, H. Moser & Cie. will reveal a very rare creation. Find out more on January 10th. 

#AskHenri: fit for a prince

A royal renegade is in need of advice– but is he prepared for Henri’s revolutionary suggestions?

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…