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Image : Men you don’t want to be, watches included – The Niche Extremist

Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

He despises commercial brands. And loves anything niche you’ve never heard off. He stopped being a hipster when the concept went public. He isn’t the public. He’s a niche extremist. Anything you (or anyone else) likes, he doesn’t. Bordeaux Wines? Too cliché… but have you tried this delicious Romanian Pinot noir?

A Saville Row tailor? Are you joking? He only wears second-hand Japanese raw denim. Yes, they smell but god they’re cool.

A good watch? What? He prefers an old Soviet collector’s Quartz. It stops on a regular basis (as does his limited edition coupé, which only one garage in the world can repair).

Latest posts

Magic Numbers – Our Big Date Display is a wonder to behold

Quite possibly the largest display from a single window ever seen on a watch, our signature Moser oversized date function ensures that you’ll never miss the dawning of Venus’ trine with a Jupiter-Pluto conjunction – whether that means taking out your NASA-style telescope and a star-mapping app, or making a bold romantic gesture to the object of your affections.

Dress Code: Black and White

Opposites attract in our new Venturer Concept Vantablack® Diamonds. As the saying goes, there’s no light without the dark – and when 313 brilliant diamonds encounter a dial that’s blacker than any on Earth, we’re inclined to agree. Meet the seductive, sparkling beauty that’s earning a name on every circuit – from the Ritz to the Riviera.

Drawing the future: two unique timepieces created by children, benefitting children

To celebrate our ongoing partnership with the remarkable organisation ‘Room to Read’, we’ve created two unique and enchanting timepieces. But they’re not just artistic gems – these watches will play an important role in our continued support for literacy projects around the world, championing education as a force for good.

Community Spirit: Moser-Lovers report from the Pioneer Tour

Moser & Cie. sent a newborn Pioneer Centre Seconds Funky Blue Black Edition out on an odyssey around the world, leaving the destinations– and wrists–unknown! Catch all the highlights from its latest locations.

Chapter Two
Heinrich, Man Behind the Myth

In Chapter Two we continue our discussion with Roger Balsiger– this time we cover great-grandpa Moser’s Industrial Era, a Dam good invention, and a certain ‘Outlaw State of Mind’...

Jonas Köppel

“I wanted to hold these amazing watches in my own hands…”

Hot Dates

For the very first time, our Perpetual Calendar is dating – and we couldn’t be more proud. We’ve updated the latest member of the Pioneer Family with an easily-legible dual window date display– to keep all pioneers, adventurers, and heroes at the ready, whatever mission they’re on. Never keep a lady (or gentleman) waiting…

Moser’s Heart Has a Tale to Tell

For the curious, the adventurous, the maverick or the genius– Moser Maths stories take you behind the curtain into the heart of H.Moser’s magic.

Chapter One
Enter the Entrepreneurs

In 2002, Roger Nicholas Balsiger received an unexpected phone call. Would he like to be involved, the caller asked, in a secret project of biblical ambition…

Let the Pioneer Tour begin!

The Pioneer Tour is off and running– as of today, the Pioneer Centre Seconds Funky Blue Black Edition has been placed in the hands of our first watch guardian. Oaths have been sworn, and the Pioneer is fastened securely to its very first wrist, off to destinations unknown– where will our revamped Pioneer end up?

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.