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Image : Men you don’t want to be, watches included – The Niche Extremist

Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

He despises commercial brands. And loves anything niche you’ve never heard off. He stopped being a hipster when the concept went public. He isn’t the public. He’s a niche extremist. Anything you (or anyone else) likes, he doesn’t. Bordeaux Wines? Too cliché… but have you tried this delicious Romanian Pinot noir?

A Saville Row tailor? Are you joking? He only wears second-hand Japanese raw denim. Yes, they smell but god they’re cool.

A good watch? What? He prefers an old Soviet collector’s Quartz. It stops on a regular basis (as does his limited edition coupé, which only one garage in the world can repair).

Latest posts

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.

Best of Both Worlds : The origin of our Swiss Alp Watch

A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…

Chapter Six: The End of an Era

The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…

Tour de Force

We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.

Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

Pitch Perfect

Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.

Glow-Motion

Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.

Paint it Black

Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.

Strength in Beauty

Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…