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Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

He despises commercial brands. And loves anything niche you’ve never heard off. He stopped being a hipster when the concept went public. He isn’t the public. He’s a niche extremist. Anything you (or anyone else) likes, he doesn’t. Bordeaux Wines? Too cliché… but have you tried this delicious Romanian Pinot noir?

A Saville Row tailor? Are you joking? He only wears second-hand Japanese raw denim. Yes, they smell but god they’re cool.

A good watch? What? He prefers an old Soviet collector’s Quartz. It stops on a regular basis (as does his limited edition coupé, which only one garage in the world can repair).

Latest posts

Miami Vice : Wonderous Watches in The Magic City

Not since Miami Vice have a duo this stylish–and tough–hit the streets of The Magic City. At the Miami haute horlogerie showcase ‘Watches and Wonders’, we’ll be introducing a double-act to remember: The Pioneer Tourbillon and the Pioneer Centre Seconds.

Conceptual art, Moser style…

Fear not. No need to stare at a blank wall or stand under a dripping blob somehow worth $5m. Instead, let us introduce our exclusive concept watches for 2019: irrepressibly contemporary, effortlessly minimalist and decidedly MoMA-worthy… [Head-to-toe black and asymmetrical hair optional, of course]

“Once upon a time, time grew on trees…”

On the occasion of the SIHH 2019, the international fair of fine watchmaking in Geneva, H. Moser & Cie. will reveal a very rare creation. Find out more on January 10th. 

#AskHenri: fit for a prince

A royal renegade is in need of advice– but is he prepared for Henri’s revolutionary suggestions?

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…