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Image : Men you don’t want to be, watches included – The Niche Extremist

Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

He despises commercial brands. And loves anything niche you’ve never heard off. He stopped being a hipster when the concept went public. He isn’t the public. He’s a niche extremist. Anything you (or anyone else) likes, he doesn’t. Bordeaux Wines? Too cliché… but have you tried this delicious Romanian Pinot noir?

A Saville Row tailor? Are you joking? He only wears second-hand Japanese raw denim. Yes, they smell but god they’re cool.

A good watch? What? He prefers an old Soviet collector’s Quartz. It stops on a regular basis (as does his limited edition coupé, which only one garage in the world can repair).

Latest posts

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…

#AskHenri: watch versus wife

Henri consoles a man facing a stark decision. But with Henri’s tender (and very politically correct) advice, perhaps there’ll be a happy ending after all...

Chapter 2: Russian Roulette

There was no question about it. Watches were Papa’s vocation, and his talent was unmistakable. But I’ll tell you a little secret he didn’t like to reveal...

Introducing the all-star, all-terrain Pioneer Tourbillon

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…