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Image : Men you don’t want to be, watches included – The Niche Extremist

Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

He despises commercial brands. And loves anything niche you’ve never heard off. He stopped being a hipster when the concept went public. He isn’t the public. He’s a niche extremist. Anything you (or anyone else) likes, he doesn’t. Bordeaux Wines? Too cliché… but have you tried this delicious Romanian Pinot noir?

A Saville Row tailor? Are you joking? He only wears second-hand Japanese raw denim. Yes, they smell but god they’re cool.

A good watch? What? He prefers an old Soviet collector’s Quartz. It stops on a regular basis (as does his limited edition coupé, which only one garage in the world can repair).

Latest posts

Axel Kabus

Meet Axel Kabus, our After-Sales Expert and Guardian of Watches (once they’ve flown the nest to make their way in the world). A sort of Professor Xavier to our creations, Axel is one of a select few experts who take care of our clients’ every need. Repairs, damage, aesthetic requests or regular servicing: he’s got you covered. Ok, please don’t ask him to order you a limo at 2am. But pretty much anything else...

The Fire Starter

The Pioneer Centre Seconds Swiss Mad Red is a maverick timepiece, with a fiery spirit and a burning desire for adventure.

Andreas Albert

The Master of Balance, King of Precision, Artiste of Assembly. Nothing escapes Andreas Albert, with his eagle-sharp eye and surgically-accurate hands. He may run a tight ship, but his atelier sounds like quite a fun place to be. An affectionate guardian to our complex machinery, Andreas is also a bit of an inventor!

Back to Vantablack®

We’ve created three new editions that’ll take you into another dimension – with a mysterious glamour to give even the most refined of aesthetes pause for thought.

Raphael Frauenfelder

Expert engineer, true artist, mad scientist, 21st century alchemist… you decide what title fits Raphael Frauenfelder best. We just call him our Head of Watchmaking, for want of a better term. Charmingly modest, he’d never tell you what a fantastic leader or inventor he is… but we will. 

When Fumé Says It All

In 2020, we’re giving Moser-lovers around the globe the gift of Simplicity in three new Concept pieces – with a flair for fumé.

A New Era in H. Moser & Cie. History: Meet the Streamliner

Marking the start of a new era in the H. Moser & Cie. story, the Streamliner Flyback Chronograph Automatic is an unprecedented reimagining of the Stainless Steel Chronograph. Redefining the traditions of design, movement, and composition, the debut timepiece in H. Moser & Cie.’s latest collection unites our trademark codes of minimalism and contemporary elegance.

The dawn of a new era

Time at its purest. 
Coming January 9 2020… and it’s rewriting the rules of watchmaking. Expect the unexpected when meeting the Streamliner.