August 1st, 2018

Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

He despises commercial brands. And loves anything niche you’ve never heard off. He stopped being a hipster when the concept went public. He isn’t the public. He’s a niche extremist. Anything you (or anyone else) likes, he doesn’t. Bordeaux Wines? Too cliché… but have you tried this delicious Romanian Pinot noir?

A Saville Row tailor? Are you joking? He only wears second-hand Japanese raw denim. Yes, they smell but god they’re cool.

A good watch? What? He prefers an old Soviet collector’s Quartz. It stops on a regular basis (as does his limited edition coupé, which only one garage in the world can repair).

Latest posts

October 16th, 2018

Introducing the all-star, all-terrain Pioneer Tourbillon

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

October 15th, 2018

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

October 4th, 2018

#AskHenri: a best friend who wants to be best in show

Henri Moser may be dead, but as a man of irrepressible taste, we've resurrected him to answer your most urgent style questions. This week: a best man with a plan.

September 17th, 2018

Astrophysics for Poets: Introducing the Endeavour Perpetual Moon

Romance and science may be unlikely bedfellows, but our new concept design is a match made in heaven (or deep space). Once you look, you can't look away.

September 14th, 2018

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…

September 5th, 2018

That time when a reliable watch saves your life – In a mind numbing art gallery

There are places on earth where time stands still… and not in a good way. But help is on hand–or rather, on wrist...

August 24th, 2018

Men you don’t want to be, watches included – The Traditionalist

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother.

August 16th, 2018

Men you don’t want to be, watches included – The Performer

Each time you see him, he shouts about how much his new startup is worth, how expensive his new house was and what a fox his girlfriend is (you didn’t ask how expensive).

August 7th, 2018

Men you don’t want to be, watches included – The Urban Warrior

For the past 3 years, he’s only eaten raw meat and weird superfood powders procured on the Darkweb.

August 3rd, 2018

Men you don’t want to be, watches included – The Vanity Project

This guy can’t pass a reflective surface–including cutlery–without checking himself out.

July 20th, 2018

What NOT To Inherit From Your Dad

You may have written a sappy Father’s Day card in June, but it’s August now.

July 12th, 2018

Over-equipped and under-prepared

Luxury can’t be fun? Try us…

Men you don’t want to be, watches included – The Niche Extremist

He despises commercial brands. And loves anything niche you’ve never heard off.

Latest posts

Introducing the all-star, all-terrain Pioneer Tourbillon

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

#AskHenri: a best friend who wants to be best in show

Henri Moser may be dead, but as a man of irrepressible taste, we've resurrected him to answer your most urgent style questions. This week: a best man with a plan.

Astrophysics for Poets: Introducing the Endeavour Perpetual Moon

Romance and science may be unlikely bedfellows, but our new concept design is a match made in heaven (or deep space). Once you look, you can't look away.

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…

That time when a reliable watch saves your life – In a mind numbing art gallery

There are places on earth where time stands still… and not in a good way. But help is on hand–or rather, on wrist...

Men you don’t want to be, watches included – The Traditionalist

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother.

Men you don’t want to be, watches included – The Performer

Each time you see him, he shouts about how much his new startup is worth, how expensive his new house was and what a fox his girlfriend is (you didn’t ask how expensive).

Men you don’t want to be, watches included – The Urban Warrior

For the past 3 years, he’s only eaten raw meat and weird superfood powders procured on the Darkweb.

Men you don’t want to be, watches included – The Vanity Project

This guy can’t pass a reflective surface–including cutlery–without checking himself out.

What NOT To Inherit From Your Dad

You may have written a sappy Father’s Day card in June, but it’s August now.

Over-equipped and under-prepared

When you realise you’re in an abusive relationship… with your tech.

He despises commercial brands. And loves anything niche you’ve never heard off.

Latest posts

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

Henri Moser may be dead, but as a man of irrepressible taste, we've resurrected him to answer your most urgent style questions. This week: a best man with a plan.

Romance and science may be unlikely bedfellows, but our new concept design is a match made in heaven (or deep space). Once you look, you can't look away.

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…

There are places on earth where time stands still… and not in a good way. But help is on hand–or rather, on wrist...

Everyone loves a bit of tradition, but you have to know where to draw the line. His wife? The spitting image of his mother.

Each time you see him, he shouts about how much his new startup is worth, how expensive his new house was and what a fox his girlfriend is (you didn’t ask how expensive).

For the past 3 years, he’s only eaten raw meat and weird superfood powders procured on the Darkweb.

This guy can’t pass a reflective surface–including cutlery–without checking himself out.

You may have written a sappy Father’s Day card in June, but it’s August now.

When you realise you’re in an abusive relationship… with your tech.

Disclaimer!

Luxury can’t be fun? Try us…