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Strength in Beauty

Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…

Beauty is Truth, Truth Beauty…

… and these diamonds don’t lie. If Keats were let loose on the Endeavour Centre Seconds Diamonds Purity, we’re pretty sure he’d wax lyrical– from the cerulean depth of the fume dial, surrounded by sixty prismatic diamonds, to the soft elegance of its grey alligator strap, this timepiece could give any Grecian Muse a run for her money. With their improbable strength and mesmerising clarity, diamonds have been central to the development of watchmaking throughout history. Apart from their obvious beauty, they are often used in superior mechanisms to provide smooth bearing surfaces that protect parts from wear, and to prevent friction in the balance and the escapement. Like a crystalline lake surrounded by ice-capped mountains, the Endeavour Centre Seconds Diamonds is a real Rhapsody in Blue.


“La Beauté Sur La Terre”

How do you capture the essence of light, reflected from snow-tipped Alpine peaks? The sparkling refractions of dawn breaking over the Aeolian waves, or the midnight glow of the Aurora Borealis?  We may not be transcendental poets, but the wonders of this planet are certainly not lost on us. Our own ode to the sea, the stars, and the symphony of nature that compresses earth into diamonds, this design celebrates the eternal beauty of strength, clarity, complexity, and depth. With its harmonious proportions, dynamic curves and reimagined lines–including a streamlined dial with a new 38mm diameter–this is classic Moser, finished with delicate nuance.


Not just a pretty face…

In the hidden depths of this Blue Lagoon sits a mechanism of exquisite balance. Like any legendary beauty, its serene surface belies an intricate interior. Featuring an HMC200 automatic winding movement– entirely designed, developed and produced in-house–and a caliber with a large gold oscillating weight, guaranteeing a 3-day minimum power reserve.  The real rules of attraction? You’ll know it when you feel it. The Diamonds Purity shoots for the moon… and reaches the sublime.


Latest posts

Let the Pioneer Tour begin!

The Pioneer Tour is off and running– as of today, the Pioneer Centre Seconds Funky Blue Black Edition has been placed in the hands of our first watch guardian. Oaths have been sworn, and the Pioneer is fastened securely to its very first wrist, off to destinations unknown– where will our revamped Pioneer end up?

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.

Best of Both Worlds : The origin of our Swiss Alp Watch

A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…

Chapter Six: The End of an Era

The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…

Tour de Force

We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.

Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

Pitch Perfect

Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.


Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.

Paint it Black

Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.