Luxury can’t be fun? Try us…

Strength in Beauty

Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…

Beauty is Truth, Truth Beauty…

… and these diamonds don’t lie. If Keats were let loose on the Endeavour Centre Seconds Diamonds Purity, we’re pretty sure he’d wax lyrical– from the cerulean depth of the fume dial, surrounded by sixty prismatic diamonds, to the soft elegance of its grey alligator strap, this timepiece could give any Grecian Muse a run for her money. With their improbable strength and mesmerising clarity, diamonds have been central to the development of watchmaking throughout history. Apart from their obvious beauty, they are often used in superior mechanisms to provide smooth bearing surfaces that protect parts from wear, and to prevent friction in the balance and the escapement. Like a crystalline lake surrounded by ice-capped mountains, the Endeavour Centre Seconds Diamonds is a real Rhapsody in Blue.


“La Beauté Sur La Terre”

How do you capture the essence of light, reflected from snow-tipped Alpine peaks? The sparkling refractions of dawn breaking over the Aeolian waves, or the midnight glow of the Aurora Borealis?  We may not be transcendental poets, but the wonders of this planet are certainly not lost on us. Our own ode to the sea, the stars, and the symphony of nature that compresses earth into diamonds, this design celebrates the eternal beauty of strength, clarity, complexity, and depth. With its harmonious proportions, dynamic curves and reimagined lines–including a streamlined dial with a new 38mm diameter–this is classic Moser, finished with delicate nuance.


Not just a pretty face…

In the hidden depths of this Blue Lagoon sits a mechanism of exquisite balance. Like any legendary beauty, its serene surface belies an intricate interior. Featuring an HMC200 automatic winding movement– entirely designed, developed and produced in-house–and a caliber with a large gold oscillating weight, guaranteeing a 3-day minimum power reserve.  The real rules of attraction? You’ll know it when you feel it. The Diamonds Purity shoots for the moon… and reaches the sublime.


Latest posts

Andreas Albert

The Master of Balance, King of Precision, Artiste of Assembly. Nothing escapes Andreas Albert, with his eagle-sharp eye and surgically-accurate hands. He may run a tight ship, but his atelier sounds like quite a fun place to be. An affectionate guardian to our complex machinery, Andreas is also a bit of an inventor!

Back to Vantablack®

We’ve created three new editions that’ll take you into another dimension – with a mysterious glamour to give even the most refined of aesthetes pause for thought.

Raphael Frauenfelder

Expert engineer, true artist, mad scientist, 21st century alchemist… you decide what title fits Raphael Frauenfelder best. We just call him our Head of Watchmaking, for want of a better term. Charmingly modest, he’d never tell you what a fantastic leader or inventor he is… but we will. 

When Fumé Says It All

In 2020, we’re giving Moser-lovers around the globe the gift of Simplicity in three new Concept pieces – with a flair for fumé.

A New Era in H. Moser & Cie. History: Meet the Streamliner

Marking the start of a new era in the H. Moser & Cie. story, the Streamliner Flyback Chronograph Automatic is an unprecedented reimagining of the Stainless Steel Chronograph. Redefining the traditions of design, movement, and composition, the debut timepiece in H. Moser & Cie.’s latest collection unites our trademark codes of minimalism and contemporary elegance.

The dawn of a new era

Time at its purest. 
Coming January 9 2020… and it’s rewriting the rules of watchmaking. Expect the unexpected when meeting the Streamliner.

Chapter Five
The Meaning of Luxury – Very Rare, Now and Beyond

In Chapter Five, we talked to Mr. Balsiger about Moser’s unique identity– and his predictions for the future. From the meaning of luxury, to what makes Moser ‘very rare’, and a particularly fateful meeting with a Stranger on a Train. You can also catch up with Chapter One through Four here. 

Martina Egy

Meet Martina Egy– with her famously dexterous fingers all but permanently attached to a pair of specialised tweezers, our deputy head of watchmaking is a perpetual calendar whizz, and a real artist of engineering. Her quiet exterior belies an inner passion– much like the impeccable watches she creates. 

Vantablack® Beauty: Meet the Endeavour Tourbillon Concept Vantablack®.

If you’re a true Moser Pioneer (aka you’ve been following Pioneer Chronicles for a while), you’re probably familiar with the modern miracle that is Vantablack®. But our latest creation, a Concept design that’s minimal enough to be mistaken for modern art yet ambitious enough for an astronaut, is flying to new heights. 

Chapter Four
Keeping the Legacy Alive – Moser in the World of Watchmaking Today

In Chapter Four, we discuss what a time-travelling Heinrich would make of Moser’s revival, and the world of Swiss watchmaking today. Mr. Balsiger explains why Social Responsibility is a watch-word both behind the scenes and on the public stage at Moser. And why a timepiece covered in moss is making headlines. You can also catch up with Chapters One to Three here.