Luxury can’t be fun? Try us…

Not Such a Bright Future

That guy with a nose for disaster. And a platinum credit card.

Ok, so you like this friend of yours, but you wouldn’t exactly say he’s got an eye for the next big thing.

It’s tragic, because he’s utterly convinced he’s a visionary. He doesn’t just fall into the trap, he  dives in head first. The guy has more Blu-Rays than whoever invented them, and a shoebox full of fossilized Blackberries and MP3 players. His attempt to ride a hoverboard through the supermarket to “save time” resulted in a trip to the ER covered in spaghetti sauce, but he still swears he’s ahead of the curve. He’s invested his life savings in Bitcoin, and even when the charts make regular suicide drops, he still thinks he’s going to be a billionaire.

And now he’s bought a luxury smartwatch.

Smartwatch. What clever branding–the siren’s call of instant intelligence and power. Luxury Smartwatch. Now that’s downright Machiavellian: take the software of Silicon Valley plus a cheap alligator strap and a bit of titanium alloy for effect, and you’ve got yourself a tidy 2000% profit.

You would have felt sorry for the guy if he had opted for the standard version. But at the price he paid, it really hurts. The worst part is, he looks so smug. He’s drunk the novelty kool-aid, and there’s nothing you can say to convince him otherwise.

And in 5 years–when his new toy will be obsolete in a drawer–you still won’t be able to say anything. Because he’ll probably be fast asleep in a driverless car, on his way to collect the next ridiculous gadget. (Which wouldn’t be the case if he had bought H. Moser & Cie’s “smart watch”, made with technology that’s been around for centuries).

Latest posts

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…

#AskHenri: watch versus wife

Henri consoles a man facing a stark decision. But with Henri’s tender (and very politically correct) advice, perhaps there’ll be a happy ending after all...

Chapter 2: Russian Roulette

There was no question about it. Watches were Papa’s vocation, and his talent was unmistakable. But I’ll tell you a little secret he didn’t like to reveal...

Introducing the all-star, all-terrain Pioneer Tourbillon

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…