Luxury can’t be fun? Try us…

Not Such a Bright Future

That guy with a nose for disaster. And a platinum credit card.

Ok, so you like this friend of yours, but you wouldn’t exactly say he’s got an eye for the next big thing.

It’s tragic, because he’s utterly convinced he’s a visionary. He doesn’t just fall into the trap, he  dives in head first. The guy has more Blu-Rays than whoever invented them, and a shoebox full of fossilized Blackberries and MP3 players. His attempt to ride a hoverboard through the supermarket to “save time” resulted in a trip to the ER covered in spaghetti sauce, but he still swears he’s ahead of the curve. He’s invested his life savings in Bitcoin, and even when the charts make regular suicide drops, he still thinks he’s going to be a billionaire.

And now he’s bought a luxury smartwatch.

Smartwatch. What clever branding–the siren’s call of instant intelligence and power. Luxury Smartwatch. Now that’s downright Machiavellian: take the software of Silicon Valley plus a cheap alligator strap and a bit of titanium alloy for effect, and you’ve got yourself a tidy 2000% profit.

You would have felt sorry for the guy if he had opted for the standard version. But at the price he paid, it really hurts. The worst part is, he looks so smug. He’s drunk the novelty kool-aid, and there’s nothing you can say to convince him otherwise.

And in 5 years–when his new toy will be obsolete in a drawer–you still won’t be able to say anything. Because he’ll probably be fast asleep in a driverless car, on his way to collect the next ridiculous gadget. (Which wouldn’t be the case if he had bought H. Moser & Cie’s “smart watch”, made with technology that’s been around for centuries).

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