Luxury can’t be fun? Try us…

The Tale of the Moser Nature Watch – Chapter Two: No Hero Stands Alone

“...a whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. “

In case you arrived late and missed the first episode of our story, here’s a little recap (if you’ve been here from the beginning, feel free to “Skip Intro”)…

A Watch Craft Expert longs to ‘Make Swiss Made Green Again’. Switzerland’s most elegant tennis Champion and the Watch Craft Expert Edouard meet for a serendipitous conversation about grass (the kind you cut with a lawnmower). Edouard is inspired, and imagines a living, growing watch. Gears are set in motion, and the team sets to work experimenting. Gallant friends contribute invaluable botanical know-how.

“…a whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. “

As Edouard’s dream began to sprout into life (admittedly a bit wonky and strange-looking at first), his band of Moser knights heard tell of his ambitions and, ever loyal, were inspired to begin experiments of their own. The Green Dream had taken hold. In a sort of alchemical-botanical laboratory, they poked and prodded and planted in a strange blend of Art, Science, and a necessary bit of madness.

Lord Marcel of Information Technology began to cultivate living watch-dials in his kitchen. One plant after another was tempted and trained to take root on the face of the fabled timepiece. But though he planted and watered and cursed and frowned (the stories say he may have sung to them as well), many of his dials failed to thrive.

But fortune favours the brave–and more so the determined. Sir Nicholas, Master of Sales, had heard tell of Lord Marcel’s battle. Having just returned from a tour of the Alps, he arrived at the kitchen laboratory with good tidings. Marching across the mountains, he had spotted a phenomenon that made his heart leap–tiny, hardy lichens clinging to flat stones and growing in all but impossible conditions. He collected these specimens and brought them to Marcel, who ingeniously cut them into watch dials.

Further experimentation was needed, however. One by one, more plants were introduced to the bezel, until the victorious recipe was found (possibly in the pocket of a passing witch, or an ancient alchemical tome): succulent, moss, mini echeveria, sprouting onion seed, pepper weed, and Tradescantia or Spiderwort.

Latest posts

Miami Vice : Wonderous Watches in The Magic City

Not since Miami Vice have a duo this stylish–and tough–hit the streets of The Magic City. At the Miami haute horlogerie showcase ‘Watches and Wonders’, we’ll be introducing a double-act to remember: The Pioneer Tourbillon and the Pioneer Centre Seconds.

Conceptual art, Moser style…

Fear not. No need to stare at a blank wall or stand under a dripping blob somehow worth $5m. Instead, let us introduce our exclusive concept watches for 2019: irrepressibly contemporary, effortlessly minimalist and decidedly MoMA-worthy… [Head-to-toe black and asymmetrical hair optional, of course]

“Once upon a time, time grew on trees…”

On the occasion of the SIHH 2019, the international fair of fine watchmaking in Geneva, H. Moser & Cie. will reveal a very rare creation. Find out more on January 10th. 

#AskHenri: fit for a prince

A royal renegade is in need of advice– but is he prepared for Henri’s revolutionary suggestions?

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…

#AskHenri: watch versus wife

Henri consoles a man facing a stark decision. But with Henri’s tender (and very politically correct) advice, perhaps there’ll be a happy ending after all...