Moser went in search of a new campaign for the Pioneer; this is what happened…
Moser is looking for the perfect campaign to launch the Pioneer. Is it an athlete….?
Are athletes really the best brand ambassadors? Evidence suggests otherwise.
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Chapter One –
Enter the Entrepreneurs
In 2002, Roger Nicholas Balsiger received an unexpected phone call. Would he like to be involved, the caller asked, in a secret project of biblical ambition…
Let the Pioneer Tour begin!
The Pioneer Tour is off and running– as of today, the Pioneer Centre Seconds Funky Blue Black Edition has been placed in the hands of our first watch guardian. Oaths have been sworn, and the Pioneer is fastened securely to its very first wrist, off to destinations unknown– where will our revamped Pioneer end up?
Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon
You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.
The Perpetual Calendar
We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.
Best of Both Worlds : The origin of our Swiss Alp Watch
A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…
Let’s get Physic-al: What is Vantablack®?
We’re introducing the exclusive, elusive enigma that’s not quite a colour–but is valued more highly than diamonds or gold.
Chapter Six: The End of an Era
The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…
Tour de Force
We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.
Chapter Five: Captain of Industry
In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.
Pitch Perfect
Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.
Glow-Motion
Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.
Paint it Black
Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.
Disclaimer!
The luxury industry doesn’t tend to go in for humor. We, however, do. If you like beautiful things and you’ve remained a lucid human being, first of all, congratulations. Second of all, welcome home. Welcome to Pioneer Chronicles.