Moser went in search of a new campaign for the Pioneer; this is what happened…
Moser is looking for the perfect campaign to launch the Pioneer. Is it an athlete….?
Are athletes really the best brand ambassadors? Evidence suggests otherwise.
Latest posts
Chapter Six: The End of an Era
The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…
Tour de Force
We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.
Chapter Five: Captain of Industry
In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.
Pitch Perfect
Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.
Glow-Motion
Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.
Paint it Black
Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.
Strength in Beauty
Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…
Let’s Get Complicated: fall in love with Moser’s Perpetual Calendar
Forget your relationship status– when it comes to watchmaking, a ‘complication’ is an asset. And a mark of quality. The Perpetual Calendar represents a love affair between beauty and brains that’s built to last. And last. And Last.
Miami Vice : Wonderous Watches in The Magic City
Not since Miami Vice have a duo this stylish–and tough–hit the streets of The Magic City. At the Miami haute horlogerie showcase ‘Watches and Wonders’, we’ll be introducing a double-act to remember: The Pioneer Tourbillon and the Pioneer Centre Seconds.
The Tale of the Moser Nature Watch – Chapter Three: Clock-Wise
Before reading any further, we strongly recommend you to read Chapter One and Chapter Two, as this here is already the last chapter of the adventurous tale of the Moser Nature Watch.
The Tale of the Moser Nature Watch – Chapter Two: No Hero Stands Alone
“...a whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. “
The Tale of the Moser Nature Watch – Episode One: Natural Magic
“The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred…”
Disclaimer!
The luxury industry doesn’t tend to go in for humor. We, however, do. If you like beautiful things and you’ve remained a lucid human being, first of all, congratulations. Second of all, welcome home. Welcome to Pioneer Chronicles.