Moser went in search of a new campaign for the Pioneer; this is what happened…
Moser is looking for the perfect campaign to launch the Pioneer. Is it an athlete….?
Are athletes really the best brand ambassadors? Evidence suggests otherwise.
Latest posts
The Fire Starter
The Pioneer Centre Seconds Swiss Mad Red is a maverick timepiece, with a fiery spirit and a burning desire for adventure.
Just the Two of Us – Our collaboration with MB&F
Like any great friendship, the story of these two watch-worlds coming together isn’t just a heart-warming tale… it’s a natural wonder.
Andreas Albert
The Master of Balance, King of Precision, Artiste of Assembly. Nothing escapes Andreas Albert, with his eagle-sharp eye and surgically-accurate hands. He may run a tight ship, but his atelier sounds like quite a fun place to be. An affectionate guardian to our complex machinery, Andreas is also a bit of an inventor!
Back to Vantablack®
We’ve created three new editions that’ll take you into another dimension – with a mysterious glamour to give even the most refined of aesthetes pause for thought.
Chapter Six
Roger’s Review: Firm Favourites, Words of Wisdom, and Moser’s Spirit Animal
In Chapter Six, Roger shares some personal favourites, muses on the intelligence of lions, and explains why he could never fall in love with a smartwatch. You can also catch up with Chapter One through Five here.
Raphael Frauenfelder
Expert engineer, true artist, mad scientist, 21st century alchemist… you decide what title fits Raphael Frauenfelder best. We just call him our Head of Watchmaking, for want of a better term. Charmingly modest, he’d never tell you what a fantastic leader or inventor he is… but we will.
When Fumé Says It All
In 2020, we’re giving Moser-lovers around the globe the gift of Simplicity in three new Concept pieces – with a flair for fumé.
A New Era in H. Moser & Cie. History: Meet the Streamliner
Marking the start of a new era in the H. Moser & Cie. story, the Streamliner Flyback Chronograph Automatic is an unprecedented reimagining of the Stainless Steel Chronograph. Redefining the traditions of design, movement, and composition, the debut timepiece in H. Moser & Cie.’s latest collection unites our trademark codes of minimalism and contemporary elegance.
The dawn of a new era
Time at its purest. Coming January 9 2020… and it’s rewriting the rules of watchmaking. Expect the unexpected when meeting the Streamliner.
Chapter Five
The Meaning of Luxury – Very Rare, Now and Beyond
In Chapter Five, we talked to Mr. Balsiger about Moser’s unique identity– and his predictions for the future. From the meaning of luxury, to what makes Moser ‘very rare’, and a particularly fateful meeting with a Stranger on a Train. You can also catch up with Chapter One through Four here.
Martina Egy
Meet Martina Egy– with her famously dexterous fingers all but permanently attached to a pair of specialised tweezers, our deputy head of watchmaking is a perpetual calendar whizz, and a real artist of engineering. Her quiet exterior belies an inner passion– much like the impeccable watches she creates.
Vantablack® Beauty: Meet the Endeavour Tourbillon Concept Vantablack®.
If you’re a true Moser Pioneer (aka you’ve been following Pioneer Chronicles for a while), you’re probably familiar with the modern miracle that is Vantablack®. But our latest creation, a Concept design that’s minimal enough to be mistaken for modern art yet ambitious enough for an astronaut, is flying to new heights.
Disclaimer!
The luxury industry doesn’t tend to go in for humor. We, however, do. If you like beautiful things and you’ve remained a lucid human being, first of all, congratulations. Second of all, welcome home. Welcome to Pioneer Chronicles.