Luxury can’t be fun? Try us…

Conceptual art, Moser style…

Fear not. No need to stare at a blank wall or stand under a dripping blob somehow worth $5m. Instead, let us introduce our exclusive concept watches for 2019: irrepressibly contemporary, effortlessly minimalist and decidedly MoMA-worthy… [Head-to-toe black and asymmetrical hair optional, of course]

A symphony of simplicity

Our concept watches for 2019 offer a breathtakingly bold, minimalist take on traditional designs. Rarified to their core virtues, these streamlined models need no logos to announce them–a connoisseur knows quality when they see it. Feeling maximalist? Go baroque… and wear all of them at once.


The Blue Period

Endeavour Centre Seconds Concept Blue Lagoon

For the first time, the Blue Lagoon dial meets the Endeavour family.  A glorious deep turquoise dial –reminiscent of Mustique waters–takes center stage on this streamlined concept model, without indices or logo. The fume dial will be instantly recognisable to the connoisseur, while remaining impeccably understated.

Like any great masterpiece, The Endeavour Centre Seconds Concept Blue Lagoon combines traditional expertise with an unconventional edge.

Picasso knew the power of blue– and how to rearrange a face.  Our ‘blue period’ piece may be a bit less unsettling than the master of modernism, but it’s a real work of art nevertheless.


Green Piece

Endeavour Tourbillon Concept Cosmic Green

No need to knit your own shoes or weave any hemp hammocks, this Green Movement is already perfectly balanced. Featuring a fumé dial in stunning Cosmic Green, two leaf-shaped hands, and a flying tourbillon that appears to float at 6 o’clock. With no indices or logos, the dial is divinely tranquil.

Great art takes time to appreciate–that’s what all the walking back and forth, head tilting, frowning, and eyebrow raising is for. On the surface, the Endeavour Tourbillon Concept is an ode to simplicity. But on closer inspection, complex and intricate craftsmanship can be seen through the skeletonised bridge of the tourbillon.


Beauty is in the ear of the beholder

Swiss Alp Watch Concept Black

There are some who would have you believe that the only way forward is digital. Give it a screen and a charging cord, and suddenly it’s the best thing since sliced bread. Add a few apps, or thirty, and it can run your entire life. Did we say run? We meant ruin.

Our Swiss Alp Watch might get confused for a smart-watch, but that’s just a smokescreen. Beneath the surface lies impeccable craftsmanship and unsurpassable quality. In other words, it’s exactly what the digital version isn’t: rare.

With no hands or indices at all, this watch speaks to the ears and not the eyes. Before the use of electricity, complex and refined minute repeaters were used when it was too dark to see. The Concept Black model contrasts past and future by integrating a tourbillon and a minute repeater that chimes the time, set in a minimalist design that looks like a smartwatch.“

Impressionist Gems

Venturer Tourbillon Sapphire

A true work of art is irreplaceable, unrepeatable, inimitable. Our Tourbillon Sapphire is the only piece of its kind in the world. A marvellous feat of transparency, the exquisite bezel and dial are created entirely from unique, baguette-cut sapphires. Clearly visible through this transparent casing is the minute tourbillon–balanced on the reverse with an engraved rotor in solid gold.

Like the Impressionist painters, skilfully constructing light and shade with tiny expert brushstrokes, H. Moser & Cie. has set the stunning sapphires on the dial according to nuanced shades, to reproduce the famed fumé dial effect in sumptuous transparent blue. From La Rive Gauche to White Cube, this ‘piece de resistance’ is sure to stand the test of time.


Latest posts

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.

Best of Both Worlds : The origin of our Swiss Alp Watch

A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…

Chapter Six: The End of an Era

The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…

Tour de Force

We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.

Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

Pitch Perfect

Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.


Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.

Paint it Black

Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.

Strength in Beauty

Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…