Luxury can’t be fun? Try us…

The Tale of the Moser Nature Watch – Chapter Three: Clock-Wise

Before reading any further, we strongly recommend you to read Chapter One and Chapter Two, as this here is already the last chapter of the adventurous tale of the Moser Nature Watch.

“…whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

Finally, an ancient shelter built to protect Moser knights from the forces of evil in ages past (Nuclear evil, to be precise) was repurposed for the new Green Age: it became, with a little love and care, a green house where the watches could be carefully… watched. Marcel himself cared for the experiments as he would his own children– watering them delicately with tiny pipettes for a full cycle of the moon.

When all returned to their home hearths for the Christmas festivities, Marcel refused to abandon his sworn mission– and could be found bent studiously over a further batch of sprouting wrist bands and watch bezels. But his determination never waned.

At last, the day arrived. Edouard, his band of knights, and their Green Dream were victorious. After trials, test, experiments– and quite a lot of wilted moss and soggy watch straps–the masterpiece was born. A watch that lived. It grew, flourished, breathed– like the hills and valleys, the great green earth itself.

It was a small but mighty symbol, of love and dedication. A serenade to the natural world. The first of many steps, Edouard decided, to making his craft compassionate, honourable, right in a world where so much was wrong. Perhaps he could not fight every battle from his bench, but he could start to change, to evolve–to grow.

It was a call, rebounding from the mountainsides… a call that echoed across the land, of ‘Make Swiss Made Green Again!’

Latest posts

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.

Best of Both Worlds : The origin of our Swiss Alp Watch

A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…

Chapter Six: The End of an Era

The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…

Tour de Force

We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.

Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

Pitch Perfect

Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.


Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.

Paint it Black

Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.

Strength in Beauty

Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…