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Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

In the years after our return to Switzerland, Papa added yet another string to his bow–with a new career as an Industrial Pioneer. Meanwhile, his watch business continued to boom. Let’s just say there wasn’t much time for Papa and I to play tin soldiers! But Papa had a real nose for the way the winds of industry were blowing– he co-founded a large industrial conglomerate, converted an empty factory complex into a busy industrial one, constructed a modern factory with rentable office spaces, and even succeeded at engineering!  It must be said that he did a remarkable job of transforming our sleepy little village into a prosperous and important location for business – even harnessing the Rhine’s power with the Moser dam in 1866 to supply much-needed energy. Later, Johann Jakob Rieter created an ingenious cable car to transport workers across the Rhine – who knew that such cable cars would later transform skiing into a fashionable sport!

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Conceptual art, Moser style…

Fear not. No need to stare at a blank wall or stand under a dripping blob somehow worth $5m. Instead, let us introduce our exclusive concept watches for 2019: irrepressibly contemporary, effortlessly minimalist and decidedly MoMA-worthy… [Head-to-toe black and asymmetrical hair optional, of course]