Luxury can’t be fun? Try us…


The Fire Starter

The Pioneer Centre Seconds Swiss Mad Red is a maverick timepiece, with a fiery spirit and a burning desire for adventure.

Back to Vantablack®

We’ve created three new editions that’ll take you into another dimension – with a mysterious glamour to give even the most refined of aesthetes pause for thought.

When Fumé Says It All

In 2020, we’re giving Moser-lovers around the globe the gift of Simplicity in three new Concept pieces – with a flair for fumé.

The dawn of a new era

Time at its purest. 
Coming January 9 2020… and it’s rewriting the rules of watchmaking. Expect the unexpected when meeting the Streamliner.

Does your son deserve a luxury timepiece?

What if he looks at the watch like it’s a bowler hat or monocle? The equivalent of ye olde calligraphy by candlelight with some unwieldy feathered plume. 

Brands that turn their histories into cash machines

Let’s be honest: when brands are trying to pump up their luxe-y credentials, there’s nothing better than a long-dead founder. Wikipedia page wordier than a history book? Oh, they’re coming after your money. Make sure you’re prepared.

The Awkwardness of the Airport Salesman

Let’s be honest, he shouldn’t take your visit so seriously anyway. You have a five hour gap between your flights. Somehow, though, this guy is still giving you the full technical lowdown on six different watches. Twenty minutes you’ve been here. It feels like a lifetime. You’re looking to buy a watch, not a satellite.

The Myth of Your First Watch

Let’s be honest: it wasn’t your grandad’s watch. In fact, it came from a kiosk in a suburban mall your grandad wouldn’t be caught dead in.

Swiss Mad Watch

H. Moser & Cie has set out to #MakeSwissMadeGreatAgain with the Swiss Mad Watch, the most Swiss watch ever produced!

Size Matters

Discover why size matters for Suzanne Wong of Revolution and Laurent Picciotto of Chronopassion Paris.

Swiss Alp Watch

The H. Moser & Cie Swiss Alp Watch - No phone. No messaging. No sketches. No heartbeat. No upgrade required.

The Original Smart Watch

Presenting "The Original Smart Watch" by H. Moser & Cie, the world's first haute horlogerie smart watch.