Each time you see him, he shouts about how much his new startup is worth, how expensive his new house was and what a fox his girlfriend is (you didn’t ask how expensive).
For the past 3 years, he’s only eaten raw meat and weird superfood powders procured on the Darkweb.
This guy can’t pass a reflective surface–including cutlery–without checking himself out.
He despises commercial brands. And loves anything niche you’ve never heard off.
You may have written a sappy Father’s Day card in June, but it’s August now.
When you realise you’re in an abusive relationship… with your tech.
That guy with a nose for disaster. And a platinum credit card.
The truth will set you free, but first it will piss you off.
Moser is looking for the perfect concept to launch the Pioneer: how about a fondue of Swiss clichés?
Behold the Swiss dream. It's about to get cheesy.
What if he looks at the watch like it’s a bowler hat or monocle? The equivalent of ye olde calligraphy by candlelight with some unwieldy feathered plume.
Moser is looking for the perfect concept to launch the Pioneer: how about the adventure of a lifetime?
Who’s really out alone in the wild these days? So why are we pretending…
Let’s be honest: when brands are trying to pump up their luxe-y credentials, there’s nothing better than a long-dead founder. Wikipedia page wordier than a history book? Oh, they’re coming after your money. Make sure you’re prepared.
Let’s be honest, he shouldn’t take your visit so seriously anyway. You have a five hour gap between your flights. Somehow, though, this guy is still giving you the full technical lowdown on six different watches. Twenty minutes you’ve been here. It feels like a lifetime. You’re looking to buy a watch, not a satellite.
Let’s be honest: it wasn’t your grandad’s watch. In fact, it came from a kiosk in a suburban mall your grandad wouldn’t be caught dead in.
Moser is looking for the perfect campaign to launch the Pioneer. Is it an athlete….?
Don’t have the means or inclination to buy yourself a luxury timepiece? Never mind, there are infinite opportunities to get one as a gift.
His heart will melt. Not.
Come on, let's be honest.
Luxurious, but not exactly restful.
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Discover why size matters for Suzanne Wong of Revolution and Laurent Picciotto of Chronopassion Paris.
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The luxury industry doesn’t tend to go in for humor. We, however, do. If you like beautiful things and you’ve remained a lucid human being, first of all, congratulations. Second of all, welcome home. Welcome to Pioneer Chronicles.