Luxury can’t be fun? Try us…

Image : Brands that turn their histories into cash machines

Brands that turn their histories into cash machines

Let’s be honest: when brands are trying to pump up their luxe-y credentials, there’s nothing better than a long-dead founder. Wikipedia page wordier than a history book? Oh, they’re coming after your money. Make sure you’re prepared.

There’s nothing better than ‘the latest and greatest’, they say. Right until you hit ‘the oldest and the best’ – because that’s the real killer.

Let’s be honest: when brands are trying to pump up their luxe-y credentials, there’s nothing better than a long-dead founder. Wikipedia page wordier than a history book? Oh, they’re coming after your money. Make sure you’re prepared:

  • Yeah, it’s super cool that a fourth generation heir inherited such a rich legacy. What a lucky boy! But I’m just here for a watch, thank you. Not a family drama. I get those for free by the boatload, believe me.
  • The founder of the brand was a visionary genius for the time, I got it. I’m standing here in front of you today and it’s his name on the door and his portrait on the wall. Do you expect me to keel over?
  • Don’t tell me – your signature is the founder’s personally-held mantra that he wrote once on a napkin in 1786. Guess what. I am moved… when I look at the pricetag and see your pretty fable has been factored in the extortionate price tag.
  • Before you say anything else, let me guess: you demand only the finest craftsmanship from the most knowledgeable of artisans? OK… marvellous. Did you think I wanted a watch made by an intern on day one?
  • Wow, I must look gullible if you’re showing me your unsold models from the 70’s. This one’s ‘pre-loved’, you say? It doesn’t even tick. But no wait, you’re insisting they’re… vintage. The magic word that gets you beyond rational explanations.

You keep saying the older the better, but that’s not true. Let my Aunt Hilary be a fine example. In her case, the older the bitter.

At Moser, we don’t need the vestiges of time to cloak our work in mystery. Our watches speak for themselves.

Latest posts

Chapter One –
Enter the Entrepreneurs

In 2002, Roger Nicholas Balsiger received an unexpected phone call. Would he like to be involved, the caller asked, in a secret project of biblical ambition…

Let the Pioneer Tour begin!

The Pioneer Tour is off and running– as of today, the Pioneer Centre Seconds Funky Blue Black Edition has been placed in the hands of our first watch guardian. Oaths have been sworn, and the Pioneer is fastened securely to its very first wrist, off to destinations unknown– where will our revamped Pioneer end up?

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.

Best of Both Worlds : The origin of our Swiss Alp Watch

A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…

Chapter Six: The End of an Era

The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…

Tour de Force

We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.

Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

Pitch Perfect

Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.

Glow-Motion

Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.

Paint it Black

Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.