Luxury can’t be fun? Try us…

Best of Both Worlds : The origin of our Swiss Alp Watch

A watch should measure time, not consume it. Our Swiss Alp Watch may be a nod to the highly popular ‘Smartwatch’ trend–but unlike those digital timepieces, this rare beauty won’t take more than it gives. Let us explain…

Very rare indeed…
In 2016, we released our first Swiss Alp Watch– a revolutionised version of the classic tonneau model known as the ‘Henri’. It contained a custom-designed movement within a rectangular case, soft rounded corners emulating the ‘Smartwatch’, and was topped by a curved-edge crystal. But this was no mass-produced gadget. Over 200 years of research and development went into the creation of a limited edition series that’s very rare indeed–in fact, it’s unlike any other. And there are now only a few of these models remaining. With its resolutely contemporary exterior and exquisite mechanical heart, the Swiss Alp Watch gives a knowing wink to Postmodern genre-blending, and champions Moser’s irreverent sense of humour.

Heart of Gold…
But here’s the real ‘heart’ of the matter: the Swiss Alp Watch doesn’t make calls, won’t let you tweet, play games, or check your diary. It can’t remind you to breathe, or measure your chronically elevated heart rate. In other words, it won’t ruin your life with incessant distractions. And it won’t let you down, either– a cutting-edge source offers over 100 hours power supply– no charging required. Ever. But what it does offer is the real thing– impeccable Swiss-watchmaking quality at its finest, incredible precision, and outstanding craftsmanship.

Manage your Assets…
Time is our most precious resource–and technology is greedy for our time. So don’t follow the crowd (we know you never would) as they lose their most valuable asset to a haze of updates, reminders, and unnecessary data. The Swiss Alp measures time, beautifully– time for yourself, for your family, for your friends– with no filter, interface or binary code. It represents the values of traditional mechanical watchmaking (and old-school connection) with a signature hint of provocation.

Latest posts

Let the Pioneer Tour begin!

The Pioneer Tour is off and running– as of today, the Pioneer Centre Seconds Funky Blue Black Edition has been placed in the hands of our first watch guardian. Oaths have been sworn, and the Pioneer is fastened securely to its very first wrist, off to destinations unknown– where will our revamped Pioneer end up?

Funky Blues From the Jazz Age: Past meets future in the latest Heritage Tourbillon

You could be forgiven for thinking the ‘Heritage Tourbillon Funky Blue’ was a 1920’s Jazz Club on NYC’s underground scene. In a sense, you wouldn’t be that far off. Because this Heritage Tourbillon is nothing if not a convocation of artistic genius, rich history, improvisation, avant-garde vision–a hybrid of classic and contemporary beauty.

The Perpetual Calendar

We are introducing Moser Maths, a tour through the complexities and ‘complications’ of our watches for both amateurs and collectors alike. Our stories will bring you a selection of unparalleled technological features that make us ‘very rare ’– a manufacture like no other.

Chapter Six: The End of an Era

The ‘Moser dam’ makes history, and Henri gets a bit carried away with the celebrations. Heinrich Moser suffers a loss, but sees new love through a lucky pair of spectacles. Two new Mosers arrive on the scene, just before the end of an era…

Tour de Force

We recently introduced our Endeavour Concept Minute Repeater Tourbillon to the world, but like any Superhero, this Marvel has a backstory. Now, we’re taking off the cape and opening up the complex heart of our technical wonder–from a collaboration with the wizards at MHC to the workings of a subtly balanced soundbox, this is insider information at its best. So get your geek on, and be ready to impress those ‘in the know’.

Chapter Five: Captain of Industry

In true Pioneer spirit, Papa Moser expands into new territory, and writes the Moser name into the history books. Henri (reluctantly) admits that his dad was sort of impressive.

Pitch Perfect

Our Endeavour Concept Minute Repeater Tourbillon is a real triple threat, hitting all the right notes and nailing every step. The sex appeal doesn’t hurt, either.


Don’t worry, we’re not throwing a 90’s rave… but the new Endeavour Flying Hours WILL light up your night, no glowsticks or dubious chemicals required.

Paint it Black

Meet the Venturer Concept Vantablack®– darker than a Danish crime noir set in a coal mine, this glamorous new arrival will give you chills… of pleasure.

Strength in Beauty

Our new Endeavour Centre Seconds Diamonds Purity isn’t just a Pretty Face. But this super-model with hidden depths may inspire your inner bard to new Romantic heights…