Luxury can’t be fun? Try us…

Image : #AskHenri: a best friend who wants to be best in show

#AskHenri: a best friend who wants to be best in show

Henri Moser may be dead, but as a man of irrepressible taste, we've resurrected him to answer your most urgent style questions. This week: a best man with a plan.

“Dear Henri,

Next week I am going to my best friend’s wedding. I want to upstage him. The dress code is white tie. What should seal the deal on my wrist?”

Henri: Ah, watches. The only part of a suit that should shine. Let’s be frank, even as a Pioneer, a wedding is not a time for plastic. Sports and suits – not my cocktail. Anyway, I digress. For this upstaging emergency, Dr Henri prescribes The Swiss Alp Watch Minute Repeater Tourbillon. Not only does it have black crocodile leather strap, 18ct white gold case and dazzling laser-scribed funky blue dial, it has a one-minute flying tourbillon set for 6 o’clock. Happiest day of his life? The groom will likely sob with jealousy.

Dilemma of your own? Tag your questions with #AskHenri

Latest posts

The Dream Team: H. Moser & Cie. X Bucherer

Buzz had Woody, Sherlock had Watson and Withnail had ‘I’. Without these fortuitous unions, we’d have missed out on some of the best adventures of all time. But what happens when two living pioneers join forces? Brace yourself for H. Moser & Cie. X Bucherer: a collaboration set to make Swisstory.

Chapter 3: No Place like Home

Team Moser find themselves in a horological mecca, a hotspot for watchmaking since the 1600s…

#AskHenri: watch versus wife

Henri consoles a man facing a stark decision. But with Henri’s tender (and very politically correct) advice, perhaps there’ll be a happy ending after all...

Chapter 2: Russian Roulette

There was no question about it. Watches were Papa’s vocation, and his talent was unmistakable. But I’ll tell you a little secret he didn’t like to reveal...

Introducing the all-star, all-terrain Pioneer Tourbillon

Elegance meets endurance with a tour de force tourbillon set inside a rocksteady steel case waterproof to 120 meters. Accompanying you from the boardroom to the bar via the bottom of the free-dive training tank: this is your new best friend.

Chapter 1: Swiss Made.

Henri here! Hello. Grüezi! Здравствуйте. Enchanté, I’m sure. So I’ve been cast as the Moser historian, and for chronology’s sake, I suppose we ought to go back to the very beginning of this story. We’ll set the scene with my father, Papa Moser.

Who is Henri Moser?

He was our founder’s son, and he was kind of a rebel. Maybe not a natural businessman, but hey. He could ride a camel. And wield a cutlass. And seduce a princess. So you might as well hear his story…