Latest posts
Does your son deserve a luxury timepiece?
What if he looks at the watch like it’s a bowler hat or monocle? The equivalent of ye olde calligraphy by candlelight with some unwieldy feathered plume.
Moser is looking for the perfect concept to launch the Pioneer: how about the adventure of a lifetime?
Who’s really out alone in the wild these days? So why are we pretending…
Brands that turn their histories into cash machines
Let’s be honest: when brands are trying to pump up their luxe-y credentials, there’s nothing better than a long-dead founder. Wikipedia page wordier than a history book? Oh, they’re coming after your money. Make sure you’re prepared.
The Awkwardness of the Airport Salesman
Let’s be honest, he shouldn’t take your visit so seriously anyway. You have a five hour gap between your flights. Somehow, though, this guy is still giving you the full technical lowdown on six different watches. Twenty minutes you’ve been here. It feels like a lifetime. You’re looking to buy a watch, not a satellite.
The Myth of Your First Watch
Let’s be honest: it wasn’t your grandad’s watch. In fact, it came from a kiosk in a suburban mall your grandad wouldn’t be caught dead in.
Moser went in search of a new campaign for the Pioneer; this is what happened…
Moser is looking for the perfect campaign to launch the Pioneer. Is it an athlete….?
Eight Watertight Reasons to Get a Luxury Watch as a Gift
Don’t have the means or inclination to buy yourself a luxury timepiece? Never mind, there are infinite opportunities to get one as a gift.
Moser is looking for the perfect concept to launch the Pioneer: how about a heartfelt story…?
His heart will melt. Not.
Not That Expensive
Come on, let's be honest.
To try : The life of Adam, luxury watch icon
Luxurious, but not exactly restful.
Swiss Mad Watch
H. Moser & Cie has set out to #MakeSwissMadeGreatAgain with the Swiss Mad Watch, the most Swiss watch ever produced!
Size Matters
Discover why size matters for Suzanne Wong of Revolution and Laurent Picciotto of Chronopassion Paris.
Disclaimer!
The luxury industry doesn’t tend to go in for humor. We, however, do. If you like beautiful things and you’ve remained a lucid human being, first of all, congratulations. Second of all, welcome home. Welcome to Pioneer Chronicles.