Latest posts
Men you don’t want to be, watches included – The Vanity Project
This guy can’t pass a reflective surface–including cutlery–without checking himself out.
Men you don’t want to be, watches included – The Niche Extremist
He despises commercial brands. And loves anything niche you’ve never heard off.
What NOT To Inherit From Your Dad
You may have written a sappy Father’s Day card in June, but it’s August now.
Over-equipped and under-prepared
When you realise you’re in an abusive relationship… with your tech.
Not Such a Bright Future
That guy with a nose for disaster. And a platinum credit card.
That watch your granddad gave you… was it fake?
The truth will set you free, but first it will piss you off.
Moser is looking for the perfect concept to launch the Pioneer: how about a fondue of Swiss clichés?
Behold the Swiss dream. It's about to get cheesy.
Does your son deserve a luxury timepiece?
What if he looks at the watch like it’s a bowler hat or monocle? The equivalent of ye olde calligraphy by candlelight with some unwieldy feathered plume.
Moser is looking for the perfect concept to launch the Pioneer: how about the adventure of a lifetime?
Who’s really out alone in the wild these days? So why are we pretending…
Brands that turn their histories into cash machines
Let’s be honest: when brands are trying to pump up their luxe-y credentials, there’s nothing better than a long-dead founder. Wikipedia page wordier than a history book? Oh, they’re coming after your money. Make sure you’re prepared.
The Awkwardness of the Airport Salesman
Let’s be honest, he shouldn’t take your visit so seriously anyway. You have a five hour gap between your flights. Somehow, though, this guy is still giving you the full technical lowdown on six different watches. Twenty minutes you’ve been here. It feels like a lifetime. You’re looking to buy a watch, not a satellite.
The Myth of Your First Watch
Let’s be honest: it wasn’t your grandad’s watch. In fact, it came from a kiosk in a suburban mall your grandad wouldn’t be caught dead in.
Disclaimer!
The luxury industry doesn’t tend to go in for humor. We, however, do. If you like beautiful things and you’ve remained a lucid human being, first of all, congratulations. Second of all, welcome home. Welcome to Pioneer Chronicles.